In-Office Whitening ? Just do it Dentistry IQ
By Bradley Dykstra, DDS
For more on this topic, go to www.dentaleconomics.com and search using the following key words: in-office teeth whitening, esthetic dentistry, profitable, Dr. Bradley Dykstra.
Esthetic dentistry, including tooth whitening, is a major type of dentistry sought after in the United States today. The quest of the baby boomers to stay forever young and society's expectations to look our best drive this demand.
Whether your practice offers whitening or not, it is important to understand that patients, both male and female, want whiter teeth — period. If your practice does not provide it, patients have several options available to them, all of which call for them to leave your practice.
Patients' choices include professional in-office whitening; professional take-home whitening with custom-fitted trays constructed in the dental office; over-the-counter whitening strips and solutions from drugstores, supermarkets, or online; and in some areas, a whitening kiosk in the mall.



